May 6, 2021
Vyne launches experiences and provides relief through COVID-19
There are an overwhelming amount of small businesses in the tourism sector in Australia that are becoming less optimistic about their business surviving the COVID-19 pandemic, with a number of them that have already closed. The significant decline is seeing Australian tourism businesses struggle as a result of the devastating bushfires and most recent floods.
Recognising the impacts of COVID-19 on smaller boutique wineries, breweries and restaurant venues across the country, Vyne aims to provide relief by boosting bookings through their platform and increasing awareness of local goods and services. Vyne showcases a number of domestic and regional experiences with a focus around hyperlocal.
Currently the majority of consumers feel more comfortable travelling domestically than internationally, with the desire to explore new locations, activities and restaurants in their home city. The recent survey by KPMG found that 61 percent of Australians said they will plan or book a holiday between January and June 20211.
Co-Founder Jack says that "as Australia takes small steps towards allowing business to reopen at full capacity and when all borders reopen, we’re encouraging Australians to be conscious of the critical role they have in supporting local Aussie businesses full of excellent produce and in turn helping boost the tourism industry". Vyne encourages customers to try new experiences locally, to go home with stories to tell their friends and family as well as arms full of food and wine to share they might have picked up on the way.
The switch to domestic from international travel would be a missed opportunity if only transient. It seems there's no better time than now for adventure seekers to get out there and explore what's on their own doorsteps.
- ends -
For further media information contact:
Vyne is an experience platform that hosts a number of local and regional wine and dine activities and adventures that customers can book through the website.
1 KPMG, Beyond COVID-19: Rise of domestic travel and tourism in Australia